Innovation will be at the core of the project. Smart technologies including augmented and virtual reality, will enhance enjoyment of the destination whilst protecting its ecological framework.
Technology will ensure the experience of visitors is seamless, personalized and of the highest standard, using such measures as biometrics, virtual concierge services and centralized journey planning
It will help to effectively limit over-tourism and preserve the environment. Measures will include personal carbon footprint trackers and sensors to monitor the environment, such as water salinity and tidal flows
Tourism, properly harnessed, can and must serve the needs of the environment if it is to be sustainable in the long term. Technology can be a huge asset, monitoring and thus protecting the environment.
Our aim is to set new standards in sustainable development, respecting the natural world, creating opportunities for the local communities and protecting the destination for the future. Where the technology does not yet exist to realize our ambitions, we will work with innovators to develop them.
Knowledge gained and lessons learned will be shared with the rest of the world, inspiring other destinations and supporting the conservation of multiple coral reef eco-systems.
We aim to be the world leader in environmental sustainability across planning, construction and operation. Developmental, regulatory, and technological measures will ensure we protect, preserve and enhance the natural environment.
The master plan is informed by a comprehensive marine spatial planning simulation that projects a net positive conservation benefit of up to 30% within the next two decades. And sensors throughout the destination will monitor environmental markers to provide consistent feedback of the surrounding waters as well as aridity and wind patterns inland.
Additionally, we are committed to creating a sustainable workforce and community. It is anticipated the project will employ around 35,000 people and will support an equivalent number of jobs in the wider community by creating opportunities for local businesses, entrepreneurs and supporting industries.
A principled approach
We are pursuing a policy of 100 per cent renewable energy at the destination, with the ultimate objective of generating and storing energy exclusively from using renewable sources.
We plan to implement a range of policies including zero waste-to-landfill, 100 percent carbon neutrality and a total ban on single use plastics. Where the technology currently exists to achieve this, we will implement it. Where it doesn’t exist today, we will seek to develop it.
100 percent renewable energy 24 hours a day
Zero single use plastics
Net positive conservation impact
Zero discharge to the sea
100 percent carbon neutrality
Marine Spatial Planning Study
30+ environmental studies
Designation of nine islands as special conservation areas
Community training and development
Marine Spatial Planning
Our partnership with King Abdullah University of Science and Technology (KAUST) helped to develop a ground-breaking marine spatial planning simulation – utilizing software developed in the Kingdom – to assess developmental impact and enhance biodiversity.Read more
Brains for Brine
In line with sustainability goals, we are pursuing a policy of zero discharge to the sea and will seek partnerships to create innovative and sustainable alternatives, such as clean renewable energy and smart waste technology.Read more
The destination will be underpinned by an extensive smart digital destination management system supporting a range of seamless, highly personalized products and services designed to appeal to luxury travelers.Read more