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Smart & Sustainable

Smart & Sustainable

The Red Sea Project is grounded in sustainability and sustainable tourism in its fullest sense. Our master plan is informed by the largest marine spatial planning simulation ever undertaken, modeling the environmental impact of developing and operating the destination.

The site is underpinned by a smart destination management system that will monitor the environmental impact of our operations, manage visitor movement to avoid over-tourism and provide guests with a seamless, personalised experience.

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Tourism, properly harnessed, can and must serve the needs of the environment if it is to be sustainable in the long term. Technology can be a huge asset, monitoring and thus protecting the environment.

Our aim is to set new standards in sustainable development, respecting the natural world, creating opportunities for the local communities and protecting the destination for the future. Where the technology does not yet exist to realize our ambitions, we will work with innovators to develop them.

Knowledge gained and lessons learned will be shared with the rest of the world, inspiring other destinations and supporting the conservation of multiple coral reef eco-systems.

We aim to be the world leader in environmental sustainability across planning, construction and operation. Developmental, regulatory, and technological measures will ensure we protect, preserve and enhance the natural environment.

The master plan is informed by a comprehensive marine spatial planning simulation that projects a net positive conservation benefit of up to 30% within the next two decades. And sensors throughout the destination will monitor environmental markers to provide consistent feedback of the surrounding waters as well as aridity and wind patterns inland.

Additionally, we are committed to creating a sustainable workforce and community. It is anticipated the project will employ around 35,000 people and will support an equivalent number of jobs in the wider community by creating opportunities for local businesses, entrepreneurs and supporting industries.

A principled approach

We are pursuing a policy of 100 per cent renewable energy at the destination, with the ultimate objective of generating and storing energy exclusively from using renewable sources.

We plan to implement a range of policies including zero waste-to-landfill, 100 percent carbon neutrality and a total ban on single use plastics. Where the technology currently exists to achieve this, we will implement it. Where it doesn’t exist today, we will seek to develop it.

Principles

100 percent renewable energy 24 hours a day

Zero single use plastics

Net positive conservation impact

Zero discharge to the sea

100 percent carbon neutrality

Achievements