عربي

Smart & Sustainable

The Red Sea Project is grounded in sustainability and sustainable tourism in its fullest sense. Our master plan is informed by the largest marine spatial planning simulation ever undertaken, modeling the environmental impact of developing and operating the destination.

The site is underpinned by a smart destination management system that will monitor the environmental impact of our operations, manage visitor movement to avoid over-tourism and provide guests with a seamless, personalised experience.

Scroll To View

Tourism, properly harnessed, can and must serve the needs of the environment if it is to be sustainable in the long term. Technology can be a huge asset, monitoring and thus protecting the environment.

Our aim is to set new standards in sustainable development, respecting the natural world, creating opportunities for the local communities and protecting the destination for the future. Where the technology does not yet exist to realize our ambitions, we will work with innovators to develop them.

Knowledge gained and lessons learned will be shared with the rest of the world, inspiring other destinations and supporting the conservation of multiple coral reef eco-systems.

We aim to be the world leader in environmental sustainability across planning, construction and operation. Developmental, regulatory, and technological measures will ensure we protect, preserve and enhance the natural environment.

The master plan is informed by a comprehensive marine spatial planning simulation that predicts a 30 percent net conservation benefit which will be achieved by enhancing biologically diverse habitats including mangroves, seagrass, corals and land vegetation. And sensors throughout the destination will monitor environmental markers to provide consistent feedback of the surrounding waters as well as aridity and wind patterns inland.

Additionally, we are committed to creating a sustainable workforce and community. It is anticipated the project will employ around 35,000 people and will support an equivalent number of jobs in the wider community by creating opportunities for local businesses, entrepreneurs and supporting industries.

A principled approach

We are developing a regulatory framework that comprises innovative policies and strategies to facilitate our ambitious sustainability and regeneration commitments. This includes the regulation of fisheries, removal of invasive species in the area, conservation zones and the expansion of green and blue habitats to encourage regeneration and carbon sequestration.

We’ve invested heavily in innovative construction methods such as off-site manufacturing while we are using sustainable products and materials, for example green concrete.

AMBITIOUS TARGETS

100% reliance on renewable energy

75% LEED Buildings Accreditation

30% net positive conservation impact

75% of the destination’s islands will remain undeveloped

Less than 1% of the total Project area (28,000 square kilometers) to be developed

9 islands designated as special conservation zones